Baby Journey continues its growth journey. The company has now entered a major collaboration with Akademibokhandeln, which joins as a new strategic key partner. Together, the companies aim to raise awareness about the importance of reading to children from an early age. Research shows that children who are exposed to language and storytelling early in life develop stronger language skills, a broader vocabulary, and a more positive relationship with books and learning.

“We see a strong motivation among our users to grow in their parenting journey and access knowledge that benefits their child’s development. Being able to highlight the importance of early reading together with Akademibokhandeln feels both relevant and meaningful. I’m convinced we can help more parents realize just how early they can start reading to their child,” says Michaela Forni, CEO and founder of Baby Journey.

Since its launch, Baby Journey has established itself as a leading platform for expecting and new parents, offering support far beyond pregnancy. Through a combination of expert-led content, data-driven insights, and strong user trust, the app today supports families from the beginning of pregnancy until the child turns five years old.

The collaboration with Akademibokhandeln is a clear example of how Baby Journey has evolved into a long-term partner for brands looking to engage with parents throughout the entire parenting journey.

“We build strong trust with expecting parents already during pregnancy, and we see that it naturally leads them to continue turning to us during early parenthood as well. This makes us a unique platform for driving behavioral change and inspiring families around important topics,” says Michaela Forni.

Akademibokhandeln sees the partnership as an opportunity to communicate its message in a more relevant and targeted way.

“Creating strong reading habits early in life is one of the most important investments we can make — it impacts a person throughout their entire life. Children who read develop their language skills, their ability to communicate and express themselves, qualities that are invaluable in adulthood. At Akademibokhandeln, inspiring a love of reading from the very beginning is central to our mission, and through Baby Journey we can reach young families in a credible and relevant context,” says Maria Backlund, Marketing Manager at Akademibokhandeln.

The goal of the partnership is to create engagement together and inspire more families to discover reading at an early stage.

Contact:
Veronica Ericsson Lakso, Marketing
Email: veronica@babyjourney.se
Phone: +46 73 204 81 12